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Welcome to the Populus Partner Portal!


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Please read the following instructions carefully. All cross promotions around the show must be reviewed and approved by the network and production team. Approvals can take up to 3-5 days.  Please fill out the "Approval Request Form" to submit all cross promotional materials for approval. 


  1. Creative or graphic mockups
  2. Where this will be distributed (ie. Twitter, Youtube, PR Newswire, blog, email newsletter, etc)
  3. Reach of the platform (# followers, subscribers, etc)
  4. Posting Flight Schedule (dates & how long it'll be up and live) 
  5. Please include Tune In Message & follow all guidelines listed below

Guidelines for CROSS PROMOtions & Network Approvals

If you would like to help drive viewership and want to promote the show in any way, please let us know and we’ll send your cross-promo copy/postings through for approval from the network. 

**For all promotions, make sure you include either the tune in message or tune in logo:



  • 4/13: Series Premiere, Back to Back, Episodes 101 and 102
  • 4/14: Episode 103
  • 4/21: Episode 104
  • 4/28: Episode 105
  • 5/5: Episode 106
  • 5/12: Episode 107
  • 5/19: Episode 108
  • 5/26: Episode 109
  • 6/2: Episode 110

Show Social Handles & Hashtags



Additional guidelines for Social Media & digital content:

Facebook/Twitter Posting:

  • Tweets/Posts should include the official hashtag and the official show handle as designated by NBC. Sponsor may not create other hashtags or handles without prior NBC approval. However, Sponsor may pick-up hashtags generated by other Twitter users, but the above equal exposure guidelines still apply.
  • Sponsor is encouraged to re-tweet and re-post content from official content channels.
  • Tune-in messaging and drivers to the official website:
  • URL
  • Regular tune-in
  • Premiere tune-in


  • Sponsor may re-tweet and re-post photos and/or videos official content channels or encourage consumers to post their related photos and/or videos.
  • Sponsor shall not post photos of talent/contestants without prior written approval from NBC.


Social media content should:

  • Be positioned as a way to generate awareness and excitement with fans;
  • Be positive, not negative or snarky;
  • Maintain alignment with show/network priorities;
  • Comply with applicable platform Terms of Service/Use


Do not distribute content that:

  • Reveals or discloses any sensitive information about the show, including, without limitation, details about unaired episodes, spoiler alerts, etc. This applies to information which the partner is exposed to as an official sponsor of the show and as an attendee in the studio audience;
  • Comments on the fairness or the legitimacy of the show;
  • Encourages fans to vote in an unfair or inappropriate fashion;
  • Positions the partner as a co-producer of the show or decision-maker in determining show content;
  • Violates the copyright, trademark or other intellectual property rights of NBC;
  • Implies that on-air talent have a relationship with the sponsor;
  • Asks for a response or engagement from on-air talent;
  • Includes a Direct Message to a viewer (all social media content must be seen by all viewers);
  • Disparages or defames the brand, host, talent and/or network;
  • Is disparaging, libelous, or an invasion of the privacy of production staff, employees of NBC or any major advertiser;
  • Is unlawful, threatening, obscene, vulgar, pornographic, profane or indecent, including;
  • Any communication that constitutes (or encourages conduct that would constitute) a criminal offense, gives rise to civil liability or otherwise violates any local, state, national or international law;
  • Includes photographs containing nudity, or obscene, lewd, excessively violent, harassing, sexually explicit or otherwise objectionable subject matter;
  • May be deemed grossly offensive, including, but not limited to, blatant expressions of bigotry, prejudice, racism, or sexism;
  • Is for commercial purposes or contains advertising or is intended to solicit a person to buy or sell services or to make donations outside of officially NBC approved content;
  • Improperly assumes or claims the identity, characteristics or qualifications of another person;
  • Is not FTC compliant (including without limitation, w/respect to Endorsement and Testimonial guidelines).



  • NOTE: If you want to include video footage of the show in your posts, though NBC cannot release raw video footage from the show, you can include a link to the video teasers that are on the show website in your promotions. Visit




Custom photo assets can be requested. Please provide any information to and we will reach out to further discuss. 


Media Buy Opportunities

If you are interested in buying media, please send your answers to the following questions to, and we will get back to you for additional information.

  • What is your target demo?
  • Are you interested in running a 15 or 30 or 60 second slot?
  • Are you interested in running media only around your specific integration episodes? throughout the season?
  • Have you ever bought media on NBC or any of it’s affiliates before? (Please note, NBC requires a Credit Application from all partners)

Frequently Asked Questions

Below are some Commonly asked questions.

Q: What is the official title of the show?
A: “STRONG.” It does not have periods in between letters anymore. 

Q: Preferred Tag line?
A: We are no longer using "Start to realize your natural greatness.”


Q: Can you send through a storyboard or sequence of events for the premier episodes? They want to create content that aligns with your existing plans ahead of time so you can approve everything in advance.
A; Episode 1-2 overviews here-


Q: Would NBC and STRONG be able to tweet at our BRAND during the event?
A: They can RT them, but not tweet at them.


Q: Any new visuals from the show you can share?

A: NBC will be releasing a tool kit of assets and photos every week and will send these over to you as soon as they are ready to go.

Here is the toolkit for the Premiere Episodes: 

Additional Images from Ep 1 in dropbox folder here -



Q: Can you send through a storyboard or sequence of events for the premier episodes? They want to create content that aligns with your existing plans ahead of time so you can approve everything in advance.

A: If your brand has not spent digitally on, there’s no need for our team to approve if you would like to create assets ahead of time.

Q: Can we use the NBC logo?
A: Please let them know that they can not use the NBC logo.